Winter Sales Open With Extended Shopping Opportunities
Greeces winter sales officially run from 12 January to 27 February, offering a long window for shoppers to compare prices and make thoughtful purchases. Retailers will also open their doors on 18 and 25 January between 11:00 and 18:00, giving consumers two additional Sundays to browse.
The seasonal discount period provides financial relief for households looking to balance their budgets after holiday spending. Shoppers are encouraged to assess price changes carefully to determine whether the advertised discounts are genuine.
Online transactions demand particular caution, as authorities warn against suspicious e shops and promotions circulating solely through social media. Personal data protection remains essential whenever digital purchases are made.
Price Transparency Rules For Participating Stores
Stores choosing to join the sales are required to follow strict transparency guidelines that include displaying both the original and reduced prices clearly. Consumer protection laws remain fully in effect throughout the sales period, covering defective products, misleading pricing and unfair commercial practices.
Every price reduction must reference the previous price, defined as the lowest price offered during the 30 days before 12 January. Discounted prices may be shown as a percentage reduction, a fixed monetary decrease or a comparison between old and new prices.
Businesses are prohibited from using the recommended retail price as the previous price or adding extra charges for payment by card. These rules aim to ensure honest pricing and prevent deceptive discount claims.
Consumer Advice For A Safe Shopping Experience
Market research
Consumers can compare prices across physical and online stores to confirm whether a discount offers real value.
Price display verification
Shoppers should check that both original and reduced prices are clearly presented, and they may file a complaint with Consumer Protection if they encounter misleading practices.
Returns and exchanges
Many stores adjust their return policies during sales, so buyers should read the terms carefully or ask staff for clarification before completing a purchase.
Product inspection
Consumer protection rules apply in full, yet buyers are advised to examine items closely either upon receipt or before leaving the store to avoid issues later.
