Bosch is gearing up to showcase a fully AI powered cockpit system at CES Las Vegas beginning on January 4.
The tech debut stems from a collaboration with Microsoft and Nvidia that positions the cockpit as a major step in next generation in car digital experiences.
The new system learns driver habits and preferences to deliver a digital assistant that adapts intelligently to everyday use.
Passengers gain expanded entertainment options while drivers receive access to a highly precise navigation suite designed to refine comfort and usability.
The AI engine interprets straightforward spoken phrases such as its cold and responds with relevant actions like adjusting climate settings or activating heated components.
The company plans to introduce an AI extension capable of upgrading existing infotainment units without requiring hardware changes.
Microsoft Foundry integration brings access to Microsoft 365 apps including Teams creating a more connected environment inside the vehicle.
Nvidia underpins the platform with its Drive AGX Orin software and microchips which enable the systems advanced computing demands.
Bosch forecasts revenue of up to €2.5 million from infotainment by 2030 in a market expected to reach €20 million over the same period.
